Digital Marketing – Los Angeles

Digital Marketing Los Angeles is key to the success of any company. If you are not online or don’t have a website you basically do not exist. There are many resources for creating websites online. We are currently using one of the best tools available it is called Weebly. You can create a website for free and it is extremely easy to use. If you can use Facebook – you can use Weebly. There are also tons of other options out there but another favorite is WordPress website design which we cover in depth on the homepage. If you are new to the game just jump in and start experimenting. You will be shocked at how easy it is. The next phase of digital marketing should be your social media campaign. If you are just starting out make a really cool profile page and put out some great posts and then go follow as many people as you can – it’s that easy. You will start to see traffic to your website just be doing this. The best part about social media is you can follow people that are interested in your nice. Just follow all the followers of your competitors – it’s just that easy.

SEO

It is a beautiful thing when you start to see your site ranking in google and this organic traffic can be possible with the correct digital marketing strategy . View our SEO experts page to learn more about how to implement this.

Pay per click campaign 

If you have any sort of a budget for this we highly recommend this. Google is a good place to start but you can also do the same thing on Facebook. Basically what you do by this is narrow the target of who will potential click on your link, which you pay for, and they choose whether to buy or not buy. The folks that are online clicking on these links are people that are most likely looking to buy so if they don’t end up buying at least they saw who you are and might just be back to your website sometime in the future.

It is the Digital Marketing Age in LA

Social Media

It is vital to be on all the social media you can handle. There is a technique called social stacking which will help your placement tremendously. This is layering your social media so you tweet about your Facebook, Facebook post about your tumblr, tumblr post about your pinterest, pin about your twitter and so on. See how you created a loop. You are passing the juice around on these high authority sites by doing this. The result is be a higher page authority on each media account. The higher your page authority the more juice will be passed by any link you post. Now that is the theory of stacking. Let’s move on to the down right dirty advantage you can have on these networks. Let’s take Pinterest for example, which has the highest sales conversion rates, if you post something that a major pinner with millions of followers repins – boom you are an overnight success. Now this doesn’t happen often but it is a good goal to start with. There are many tools out there that will help you and your social endeavors. There is a chrome extension for twitter that lets you go to a competitors account and click follow all. You can just sit back and relax and let it do all the work for you. If have any sort of a budget you should look into a program on the market called Syndwire. What this program does is a central host for all your accounts and you can post to hundreds of media profiles all with the click of a button. Turn and key – this will save you hundreds of hours. If you are on a budget there is a similar program out there called IFTTT aka “If That Then This”. You can create recipes that do the same thing but it just takes a little more time to set up your marketing campaign. An example would be if you post to a wordpress account than Facebook will repost the content automatically.

 

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